Yep, all it took to wake everyone up is one 70 degree day! I am happy to report that the phone has been ringing off the hook and we finally have seen that almost extinct animal...the NJ Boater!
A year ago I spoke with a majority of my existing and long time loyal clients. You were all honest and sometimes brutally frank with me when I asked "what was most important to you in boating".
Well it was overwhelming to what a majority of you said and (dramatic pause) I listened to you and instituted our number one focus of service first, sales second management approach. Guess what? You guys were right.(proof to my wife Sherry that I do listen). You insisted that service not stop with mechanical work so we included hauling, parts delivery, maintenance and insurance in what you defined as "true marine service center".
Because of your input and advise to me, we have not only survived the worst winter economically I can remember, but we have positioned ourselves as a leading marine service center. When WE service your boat, our number one priority is for you to turn the key and go! We take care of all the rest.
A year later and it has proven to me that once again the customer is always right. For this I want to thank you all. You have no idea what it has meant for me, my family and my staff. That's why I can say without any doubt:
The Boating Experience Starts Here!
and that's my rant.
Joe Cap
Sunday, April 4, 2010
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